Señorita is the creation of best friends and world-class winemakers Charles Bieler and Joel Gott, who have been collaborating since 2002 and collectively produce over two million cases of wine annually. In 2022, a shared venture led them to experiment with Mexican agave and cutting-edge THC extraction processes, inspiring a reinvention of the margarita.
Their vision: a fresh, low-calorie alternative to alcohol that offers all the fun with none of the hangover. Señorita is a premium Hemp-Derived THC (HD9) Beverage, crafted with uncompromising attention to quality. Bieler and Gott expertly source the finest ingredients, like organic agave from Mexico, fresh-pressed lime juice, and Totapuri mangoes from Southern India. Each can is finished with a touch of Himalayan pink salt for a perfectly balanced flavor profile, bringing a higher form of margarita to every sip.
“We saw a need for alcohol alternatives that still provide a great experience,” says Bieler. “We focused on a small number of high-quality ingredients to make what we believe is the best-tasting THC beverage on the market.” And the critics agree: Señorita earned the top spot at The High Times Cannabis Cup just one year after its launch in 2023.
Señorita is available to order online and in retail locations across nine U.S. states and Canada , with plans for continued expansion. Bieler and Gott remain hands-on, ensuring every sip delivers on its promise of great taste and craftsmanship. Raise a can to a higher form of margarita!
